WePay (Acquired by JPMorgan Chase) Senior Product Designer
Jun 2019 – Present
Delivered product design solutions for digital payments products including payment processing, merchant management, and POS systems. I established and led design sprint processes encompassing research, prototyping, user testing and iterative practices with cross-disciplinary teams to bring designs from ideation to launch. Managed and mentored two junior designers.
BCG Digital Ventures Experience Designer
Feb 2018 – Jun 2019
Led product design on cross-disciplinary venture teams to invent, build and launch businesses at start-up speed for corporate partners. Specifically, I designed digital solutions, helped define product strategy, run design sprints, develop pitch desks, and drive ethnographic research.
RepairSmith Product Design Lead, Founding Member
Feb 2018 – Nov 2018
Managed product design on the service provider platform from ideation to launch for RepairSmith, an automotive repair marketplace startup. As the 2nd designer, I was responsible for driving early stage user research, concept validation and delivering wireframes to high fidelity screens for product launch.
Designation Labs @ 1871 Product Designer
Apr - Oct 2017
Partnered with a Chicago-based tech incubator to apply design thinking and create digital products for early to growth stage startups. Clients included:
ClickX, an all-in-one digital marketing intelligence web platform.
Project Decibel, a digital healthcare product for audiologists.
TBWA \ Media Arts Lab Data Strategist
May 2015 – Jun 2017
Developed and implemented data strategy on the Apple brand to create global advertising and brand strategy for products including iPhone, Watch, Mac, Apple Music, iPad, and Apple TV.
Team One Jr. Strategic Analyst
Nov 2014 – May 2015
Leveraged Bluekai’s Audience Data Management Platform, Google Analytics, and social data to drive brand strategy for clients such as Lexus, JW Marriott, and PIMCO.
UCLA Department of Statistical Consulting Statistical Consultant
Mar - Jun 2014
Designed statistical models, performed analysis, and provided insights and recommendations on data for Farmer Boys, a quick-service franchise of 70+ restaurants across California.